Jobs / Marketing, Advertising, PR / Job #1759

General Manager - SEO Sales and Marketplace Operations

Festen Technology Private Limited
Erode, India Permanent Rs. 12,00,000 - 24,00,000

Job Description

Posted September 16, 2026
We are recruiting "General Manager - SEO Sales and Marketplace Operations" for our client in Erode.

Job Description for General Manager
General Manager – SEO Sales &
Marketplace Operations
About the Role
We are looking for an experienced General Manager to lead our SEO and link-
building sales division operating primarily through BlackHatWorld.com and other
freelance marketplaces.
The person will manage salespeople, sales managers, and client servicing teams
while taking ownership of revenue growth, client retention, team performance, and
profitability.
The ideal candidate must have strong experience in SEO sales, link selling, AI SEO,
client servicing, and managing large sales teams.
Key Responsibilities
Sales and Revenue Growth
• Own and achieve the division ’s monthly and annual revenue targets.
• Lead the sale of link building, managed SEO, AI SEO, content, and relate d
digital marketing services.
• Develop strategies to generate and convert business through BlackHatWorld
and other relevant marketplaces.
• Improve conversion rates, average order value, repeat business, and
recurring revenue.
• Drive upselling, cross-selling, renewals, and reactivation of existing clients.
• Review pricing, proposals, discounts, and commercial terms to maintain
healthy margins.
• Monitor the sales pipeline and ensure timely follow-ups and closures.
Team Management
• Manage salespeople, sales managers, account managers, and client
servicing teams.
• Set weekly and monthly targets, KPIs, and performance expectations.
• Conduct regular pipeline reviews, performance reviews, and coaching
sessions.
• Recruit, train, mentor, and develop high-performing sales professionals and
managers.
• Identify performance gaps and implement improvement plans.

• Build a culture of accountability, ownership, and consistent target
achievement.
SEO, Link Building and AI SEO
• Possess strong knowledge of link-building strategies, backlink quality,
publisher outreach, and SEO campaign planning.
• Understand technical SEO, on-page SEO, off-page SEO, keyword research,
content strategy, and competitor analysis.
• Guide the sales team in recommending the right SEO and link-building
solutions based on client objectives.
• Understand AI SEO, Generative Engine Optimization, Answer Engine
Optimization, brand mentions, citations, and AI search visibility.
• Help develop and sell solutions for platforms such as Google AI Overviews,
ChatGPT, Gemini, and Perplexity.
• Stay updated on Google algorithm changes and evolving SEO and AI-sea rch
trends.
Client Servicing and Operations
• Oversee the client journey from initial inquiry and onboarding through delivery,
renewal, and account growth.
• Maintain relationships with high-value clients and manage escalations when
required.
• Improve client satisfaction, retention, repeat-order rate, and lifetime value.
• Coordinate with SEO, outreach, content, finance, and operations teams to
ensure quality and timely delivery.
• Establish clear processes for lead management, quotations, onboarding,
order tracking, reporting, and renewals.
• Monitor revenue, margins, collections, costs, and overall division profitability.
• Ensure that marketplace activities comply with platform rules and internal
policies.
Key Performance Indicators
Performance will be evaluated based on:
• Revenue and profitability
• New client acquisition
• Sales conversion rate
• Recurring revenue and repeat orders
• Client retention and satisfaction
• Average order value
• Existing client growth
• Payment collections
• Team target achievement
• Marketplace reputation
• Sales pipeline quality and accuracy

Required Experience and Qualifications
• Minimum 10 years of relevant experience in SEO, digital marketing, sales, or
related service businesses.
• Proven experience selling SEO and link-building services.
• Strong practical understanding of SEO tools, technology, processes, and
campaign strategies.
• Experience managing salespeople, sales managers, and client servicing
teams.
• Demonstrated success in achieving revenue targets and scaling a sales
division.
• Experience selling through BlackHatWorld or similar freelance marketplaces
and SEO communities is strongly preferred.
• Working knowledge of AI SEO and selling AI-search visibility services.
• Experience handling international clients, particularly from the US, UK,
Australia, Canada, and Europe.
• Strong understanding of pricing, margins, sales incentives, collections, and
profitability.
• Excellent written and verbal English communication skills.
Preferred Candidate Profile
The ideal candidate should:
• Operate with complete ownership of the business division.
• Be both strategic and hands- on.
• Understand SEO deeply enough to guide teams and build client confidence.
• Be capable of managing managers as well as frontline sales teams.
• Balance revenue growth with client retention, service quality, and profitability.
• Use data, systems, and accountability to improve performance.
• Identify emerging SEO and AI SEO opportunities and convert them into
scalable services.
Reporting Structure
The General Manager will report directly to senior leadership and manage sales
managers, sales executives, account managers, and client servicing professionals.
Employment Type: Full-time, senior leadership position
Experience Required: Minimum 10 years
CTC Range: 12 LPA to 24 LPA
Apply Now